Ben Settle - Copy Slacker

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Ben Settle - Copy Slacker
Ben Settle - Copy Slacker
WEBRip | English | MP4 | 1280 x 720 | AVC ~310 Kbps | 29.970 fps
AAC | 105 Kbps | 48.0 KHz | 2 channels | ~9 hours | 3.15 GB
Genre: eLearning Video / Business, Copywriting

My name is Ben Settle and, about 14 years ago I was a broke, desperate copywriter in so much debt I was almost bankrupt. I barely got paid anything for writing copy. And even when I did get work, I'd stare at a blank screen for days wondering what to say, or how to begin.

I'd then spend several weeks raiding my copywriting books and swipe file for inspiration. only to end up more overwhelmed, more confused, and more crippled with "analysis paralysis."
After all that time obsessing and stressing over my copy.
My Ads Would Barely Convert
Or Make ZERO Sales At All!
I was a complete failure at copywriting.
And, things got so dire, I couldn't even pay the rent or car payment anymore.
Then, call it luck, fate, or even "divine intervention" if you want. but I got a call from an Internet marketer who had read a bunch of my copywriting articles (I was one of those hacks who taught copywriting, but didn't do it successfully myself). And, he offered me a chance to write an ad for a high ticket (and unproven) product where he would pay me 50% of the sales if the letter worked, and nothing if it didn't.
Long story short:
Since I needed money quickly and didn't have time to spend weeks and months writing the copy, I decided to do a little "experiment" to write the ad faster than usual.
It was, in many ways, the opposite of what a lot of gurus were teaching.
And, I didn't really think it'd work.
But, I figured I had nothing to lose (my ads sucked anyway) and tried it. So with only a few days to spare. I quickly created the ad using my experimental method for researching and writing copy fast. The ad was far from perfect. But, (as the client said) it was "good enough" to run, and we mailed it.
That One Just "Good Enough" Sales Letter
Paid Me More Than Enough Money
To Pay Off My Car And Other Overdue Debts In One Shot!
But that's not all:
The sales we made off that sloppily-written ad were so big, the client and I attracted joint venture partners from the US, UK, Australia, and other countries who wanted to use that ad to sell our product to their lists, too.
Was I really on to something with this way of writing ads that let me bypass weeks (and even months) of work, stress, and tediously obsessing over my copy? Or, was this just some kind of "one hit wonder" that only worked for that particular product and list? So I immediately tested this new formula on some other copywriting gigs.
Not only did I knock that copy out in record time, too, but.





  • Date: 17-04-2019, 06:28
  • Category: Tutorials

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